SPEECH SERIES PART 5

HOW TO WRITE AND DELIVER A FREAKING AMAZING SPEECH IN 30 MINUTES OR LESS


CHAPTER 5.

To Script Or Not To Script

 I have had more than one person tell me that they don’t like to prepare a speech, they’d rather just wing it. When I hear that I immediately think that they are  over-confident , amateurish, and getting ready to crash and burn. More importantly, I believe that they are missing a huge opportunity to connect with their audience. You may get lucky in front of a group of friends from time to time by delivering off the cuff, but 9 times out of 10 you will suck! John Wooden’s line “ the failure to prepare is preparing to fail” is absolute gospel when creating and delivering a freaking amazing speech. I am a huge propent of scripting. This is where some people disagree with me so read what I have to say and decide for yourself. Scripting your comments will allow you to craft exactly what you want to say and how you want to say it. You may say “Patrick, I don’t want to come across as scripted”. Great point! Then don’t read your speech! There is nothing worse than someone who reads a speech from behind a lectern. I was having a conversation with a fellow professional speaker named Warren Greshes. Warren teaches selling skills and we were talking about how to engage clients on the phone. Warren said “Patrick, give me the first line of your phone pitch”. I told him that I didn’t have a first line. “Why not?” he asked. I told him that I didn’t want to sound scripted. He then asked me if I had ever been to a Broadway show in New York city. I told him that I had seen a couple of shows on a recent visit and He said “Patrick, did the actors do a good job?” “Of course Warren, they are the best”, “Did they sound scripted?” “Of course not”. “Patrick, do you think that Broadway actors wing it or do you think that they work from a script?”. I said that they work from a script. “Why don’t they sound scripted?...BECAUSE THEY PRACTICE !” Most amateur speakers script out their speech, but they go no further. When they get up in front of the room, it is obvious that they are reading a speech. When I deliver a speech, you will hear many of the same stories. I have practiced these stories so many times that even the inflections on certain words are the same from speech to speech. After you script your remarks…PRACTICE! The key here is not to just memorize words, but learn your speech. There is a difference. Once you learn your stories, then you will have the confidence that makes a good speaker a great one, and if you veer off script, you can find your way back. Former Auburn football coach Pat Dye used to say “practice doesn’t make perfect, perfect practice makes perfect”. I realize that this is a Vince Lombardi quote but my blood runs orange and blue so as far as I’m concerned it’s a Pat Dye quote. PRACTICE!!!

DO THIS:

·      SCRIPT FIRST

·      LEARN WORDS

·      PRACTICE DELIVERY

TALKING TIP: DON’T BRING UP A SCRIPT OF YOUR SPEECH TO THE STAGE. IF YOU NEED NOTES, USE BULLET POINTS AND KEYWORDS TO REMIND YOU OF WHAT COMES NEXT. BY THE WAY, 90% OF PEOPLE DON’T KNOW THE DIFFERENCE BETWEEN A PODIUM AND A LECTERN. YOU STAND ON A PODIUM AND SPEAK FROM BEHIND A LECTERN.

SPEECH SERIES PART 4

HOW TO WRITE AND DELIVER A FREAKING 

AMAZING SPEECH IN 30 MINUTES OR LESS

CHAPTER 4.

The Call To Action

A call to action is a polite way to tell the audience to get off of their butt and DO SOMETHING! It is also a wonderful way to create relevance and a final connection with those in the room. In my speech, I tell the story about when my father died. It is a sad story with a lot of emotion. I tell the story of how my father told his children how much he loved them every day. People connect with that story because they see their relationship with their own parents in the imagery. At the end of the story, I tell them to not let another day pass without telling their kids how much they love them or avoid missing an opportunity to tell their friends, family and coworkers how much they are appreciated and valued. The whole point of the story is for the audience to take the lesson that I learned through a difficult experience and use it to create a positive experience in their lives. A call to action is important if you want your audience to do something. “Please vote for me next Tuesday”, “Take what I showed you today and write down a plan of action”, “put all of your money into the offering plate”.  Circumstances will dictate how focused your call to action is.

DO THIS:

·      DECIDE WHETHER OR NOT THIS SPEECH REQUIRES AN ACTIONABLE RESPONSE ON THE AUDIENCES PART.

·      WRITE DOWN WHAT YOU WANT THE AUDIENCE TO DO IMMEDIATELY AFTER YOUR SPEECH.

·      WRITE DOWN WHAT YOU WANT THE AUDIENCE TO DO TWO WEEKS AFTERWARDS.