AN OVERNIGHT SUCCESS...25 YEARS IN THE MAKING

Ted Williams. The name of a man beloved by generations of Americans throughout the decades.  A name that conjurs up memories of ballparks, home runs, and heroic slides into homeplate. Over the years, the name Ted Williams has become synonymous with excellence in baseball..until now.  Another Ted Williams has emerged and grabbed America by the heartstrings bringing new meaning to the name. It is no longer just synonymous with baseball, but also with…redemption and second chances.

We have all heard the story. A homeless man panhandling on a dreary off ramp in Columbus, Ohio holds a sign that simply says “ I have a God given voice. I’m an ex-radio announcer who has fallen on hard times…Please help”. A local news reporter finds it interesting so he asks him to “work for his dollar”. Thanks to a video camera, YouTube, and the law of exponential growth, Ted Williams has gone from a homeless man to a household name in a matter of days. He has had appearances on the Today Show, radio interviews, and employment offers from around the country. It is estimated that Ted Williams could make upwards of two million dollars this year.

What a story! Drugs and alcohol steal the future of a promising radio announcer only to be given a second chance. It’s like winning the lottery…or is it?

I keep hearing the comparison between Ted William’s story and winning the lottery and I can’t disagree more. I am not blind to the fortuitous cirmcustances that led to his new found fame, but what is being overlooked in the media is the fact that Ted Williams, despite his faults, was READY!! Lets look at the facts. 1. Ted Williams has natural ability. His voice is deep and rich. 2. He went to school to develop his natural voice into a “voice for radio.” 3. He is no stranger to the control room. He knows the equipment and the process. 4. Ted Williams had his pitch down cold: “When you’re listening to nothing but the oldies, you’re listening to Magic 98.9.” When the reporter said “I’m going to make you work for your dollar”, Ted Williams didn’t stutter, stammer, or back away. He jumped at the chance to perform what he has so obviously been practicing for years. When the opportunity came, Ted Williams grabbed it and became an overnight sensation…25 years in the making.

What about you?  Do you believe in luck?  Or do you believe that you create your own? The Roman philosopher Seneca said “luck is what happens when preparation meets opportunity”.  Does Ted Williams find himself in his current circumstance because he has a deep voice? NO.  Many people have deep voices.  It is the combination of raw talent, developed talent, and good old fashioned preparation.

Whether you are in sports, the arts, in sales, education, or any myriad of professions,  defining moments appear regularly. Most people are not prepared to meet them and miss out.

 THREE WAYS TO BECOME AN OVERNIGHT SUCCESS:

1.        EXCELLENCE IN WHAT YOU DO. According to Malcolm Gladwell’s Outliers, mastery is    achieved after 10,000 hours of practice. When you practice every day, grabbing the defining moments becomes second nature.

2.        FOCUSED EXPERTISE.  The more specific you can be in defining what you do, the easier it is to find a fit. Ted Williams didn’t have a sign that said “ I have a great voice put me to work”, he said he can do voiceover work thus making it easy to identify his value.

3.        AFFABILITY. People want to do business with those whom they like and trust. Ted Williams is a humble, likeable guy. If he had been arrogant, smug, or ornery, the response would have been negligible. Be nice.

      Patrick Henry is a professional speaker who shows audiences how to create extraordinary customer,      client, and coworker experiences. He is what happens when keynotes, comedy, and concerts...collide ! Please visit his website at www.PatrickHenrySpeaker.com

ARE YOU TWEET WORTHY?

Sitting in the office of the A&R director of Curb Records many years ago, I thought "this is it". This was the magic moment I had been waiting for. The tipping point that I had worked for since I first picked up a guitar, strung three chords together, and sang my own homegrown lyrics. With eyes closed, I played what was sure to be Tim McGraw's next chart topper. I hit every note, added the appropriate amount of emotion and Pathos, mixed texture with melody and envisioned the excitement building two feet away in the expensive smelling leather chair. I opened my eyes expecting to see a face full of jubilation and exuberance, but was instead confronted with crossed arms and an expression devoid of emotion. I was stunned. How could this person not see the songwriting brilliance that my mother and her bible study were so quick to acknowledge? I was instead told something that changed my thinking for life. "Patrick, your song is good. However, hundreds of good songs come through my door every week. A hit song has a quality that will make the listener get up off his butt, drive to the record store and pay fifteen dollars just so he can hear it again. Your song doesn't have that" 

Even though the relevance of mainstream record stores has disappeared, the relevance of that statement has not. I call it being tweet-worthy. My concept of tweet-worthiness developed not long ago after a speech in Charlotte, North Carolina. I was speaking on the topic of customer loyalty and had just tried out a new bit of material that I had written specifically for this audience. It was a five-minute poem that illustrated the creation of a peak customer experience. I was a little nervous because I was out of my comfort zone, but after much rehearsal and memorization, it came off better than expected. After my speech, a woman excitedly approached me asking "what is your twitter address?" "Why?" I asked? She told me that she enjoyed the poem so much that she was tweeting during my speech and wanted to let people know how to reach me...WOW! an AHA moment if there ever was one.

I now create presentations with tweet-worthy moments in mind. As I am preparing a talk, I visualize impact moments throughout the speech that will make audience members reach for their smart phones and tweet to their followers about what they just heard. Are you tweet-worthy? Are you engaging your customers, clients, and co-workers in a way that will make them stop what they are doing, pick up their smart phones, and share with the world how wonderful you are? Who will testify on your behalf?...Your customers will.  Jeffrey Gitomer says "when you say it about yourself it's bragging. When someone else says it, it's proof".

Three ways to create tweet-worthy moments:

1. DO THE UNEXPECTED. Observe what the competition is doing and do something different. Delivering gourmet cupcakes to the office staff is nice, but hardly original (unless you have their names written on them in frosting) 

2. PROVIDE VALUE. Do you spend every moment in front of the decision maker detailing your product? Look for opportunities to help their business succeed by sending articles, blogs, and resource links that help them achieve their goals. When you become a person of value to the customer, you create a buying atmosphere.

3. BE SINCERE. If you become known as slick...you are finished. If you treat your customers the way you treat your friends, you will soon be tweeted to prosperity. Just don't get your tweet caught in your twitter.

Death of a Lawnman

My lawn man died.  It took me by surprise when my mother-in-law showed me the obituary a few months ago, but there it was in black and white… Dennis was gone. Dennis was a real nice man and although I didn’t know him very well, we did have a couple of meaningful conversations leaning against the fence that separates my property from Mrs. Smith’s.

I grew up cutting grass. As a boy in Auburn, Alabama, I mowed almost every yard in my neighborhood, and as I painstakingly manicured the lawns of the Bent Creek subdivision, I used to fantasize about one day having a lawn man to do it for me.  I did – and now he was gone.  I will miss him, but now I faced a dilemma. Dennis charged the same rate for twenty-five years. Even when gas spiked at over three dollars a gallon, Dennis held firm. His rate was far below what the big landscaping companies in our area charge -- and there was no way I was going to pay that -- so I decided to man up and get back into the business of mowing lawns.  My lawn.

After a testosterone-filled trip to Lowe’s Home Improvement Store (full of grunting, pointing, and kicking the tires of the zero-turn-radius lawn mowers), I arrived home with a new mower (not a zero turn radius), a weed eater, and a high-powered blower. I was locked, cocked, and ready to rock.

For three months now I have been mowing my own lawn and have discovered a few truths that I feel are worth sharing. First of all, I love mowing my yard. I feel a sense of pride and satisfaction when I am finished that I never did as a kid. This came as quite a surprise to me, because for years the smell of fresh cut grass reminded me of hours of hard labor in the unforgiving Alabama sun. Secondly, I discovered that I do a better job than Dennis did. Don’t misunderstand me, I am not disparaging Dennis in any way, but I wasn’t paying him enough to pick up sticks, trim shrubs, and edge the driveway.  He came once a week, mowed and left. Finally, I now know every inch of my property. This sounds a bit silly, especially since I have lived in my house for four years, but when you are responsible for managing your own yard, you become familiar with every nook, cranny, root, rut, and problem area.

So why now? Why do I now feel differently about doing something I despised as a kid? One word:  OWNERSHIP. I own my property, therefore I take pride in its appearance. I own my property, therefore I take responsibility for its functionality and purpose. If I don’t manage a routine maintenance schedule, the blame for the appearance of my yard lays with me.  Why? Because I own it.

 Why would it be any different in your business? The most successful salespeople are the ones who take ownership.  You may not sign your own paycheck, but when you take ownership of your customers, clients, product lines, and territories, you begin to control your outcome.

Here are three ways to OWN THE SALE:

GET YOUR HANDS DIRTY. I once spoke for a restaurant chain that required all of the management trainees sweep the parking lot for a week. I was told that at the end of the week the trainees will be able to fully understand and appreciate the job they are asking a restaurant employee to do -- as well as know EXACTLY how long it should take to complete the task.

INTIMATELY KNOW YOUR YARD (PRODUCT).  My friend Jimmy Prophet sells industrial batteries. He not only knows his product, he knows so much about the equipment that utilizes his product that company engineers call him in to solve problems they can’t. Do you think his competition can intimidate him by undercutting his price? NO WAY. He is a valuable resource.

MAINTAIN YOUR MOWER.   It is amazing how much easier it is to cut my grass when I have the blade sharpened regularly. Is your company too cheap to buy you a new laptop? Buy your own. Boss too stingy to reimburse for client meals? If it closes the deal, pay for it yourself. You are the owner.  It’s time to stop complaining and cut the grass. 

Patrick Henry is a songwriter, author, and professional speaker, who shows clients how to create distinction in the market place and blow away the competition with the four keys to becoming a “ROCKSTAR IN A ROOM FULL OF KARAOKE SINGERS”. Patrick’s entertaining programs show audiences what happens when Keynotes, Comedy, and Concerts Collide. For more information go to www.PatrickHenrySpeaker.com

No "P" in Customer Service

I used the “S” word in front of my children today.  Yes… the “S” word. The expletive of all expletives, and I said it in front of my babies.  I actually hadn’t even noticed that the word had passed my lips until my four year old admonished me in the car on the way home from the movie theatre. I admit it, I said it…. but that woman really was STUPID !!.

I had just taken my two boys to see The Tooth Fairy with Duane “The Rock” Johnson, and we stopped off at a Hallmark Store to buy a card for a friend who has just had a huge event happen in his life. I am typically not a card buyer, but this was a special occasion so I didn’t just want to pick one up from the grocery store, I wanted to go out of my way to buy from a specialist.

We walked into the Hallmark store and were directed to the Congratulations cards where I perused the various choices. My four year old began tugging on my coat and informed me that he had to use the bathroom…again. After being dragged out of the movie twice I was a little tired of his bathroom breaks so I told him to hold it. I chose a card and walked to the counter to pay. As I waited in line, I noticed that tears had formed in his eyes and realized that he really had to go so I asked the lady behind the counter where the restroom was.  She informed me that they didn’t have one.  You and I both know they have a restroom, so what she meant to say was they didn’t have one for customers. As my son began to cry, I looked at her with a “can you help me” look and she shrugged her shoulders with half hearted empathy and said, “It’s our policy”. I am not one to give customer service lessons at point of purchase, So I held my tongue (no small task) and left with my children.  It was on the way home that I was admonished for the “S” word.

We all have poor customer service stories that we enjoy telling when the conversation calls for it. The fact that I will never shop at the Hallmark Store in Alamance Crossings is no real “AHA” moment. As I contemplate my experience, I would have to say the lesson is this… Mess with me you lose my business. Mess with my kid you gain an enemy.  The sales woman at the Hallmark store in Alamance Crossing, Burlington, North Carolina :-) let policy override common sense and compassion. Had she chosen to ignore “policy” and helped my child and me she would have created a fan. Fans are loyal. Fans will go out of their way to spend money. Fans don’t shop alone.  She chose not to and as a result, not only destroyed a consumer relationship, she created an adversary who will take any and every opportunity to steer people away from her card store. He may even write an article about his experience that is distributed to hundreds of thousands of people.

Patrick Henry is a songwriter, author, and speaker, who shows clients how to create distinction in the market place and
 blow away the competition with the four keys to becoming a “ROCKSTAR IN A ROOM FULL OF KARAOKE SINGERS”. Patrick’s entertaining programs show audiences what happens when Keynotes, Comedy, and Concerts Collide. For more information go to www.patrickhenryspeaker.com

Fatback and Gefilte Fish

I am a Southerner. I am not a confederate flag waving “if the South would’ve won, we’d have had it made” Southerner, but I am proud to be from the South. I grew up in Alabama, went to college in Mississippi, and my roots are known to show from time to time. Not many of my friends, however, know that I was born in Silver Spring, Maryland.

For the first four years of my life, my father was a lobbyist in Washington, DC, and we were the only non-Jewish family living in an all-Jewish neighborhood. From an early age this Southern Baptist Alabama boy developed a taste for Jewish cuisine. Lox, bagels, chopped liver, and gefilte fish were common fare when I was playing with the Lieberman or the Rosenthal kids.

Years later, when I was living in Nashville, Tennessee, as a single musician, I befriended an older Jewish woman who lived in a small house in my neighborhood in Hillsboro Village. I was finishing a jog one afternoon and as I passed her house, I noticed that she was trying to mow her lawn and seemed to be having trouble. I stopped and introduced myself, and then offered to finish the job for her. After mowing her yard, she invited me into her home for lemonade. We talked for a while and she shared with me pictures of her children, grandchildren and even a picture of her ex-husband --  “May God rest his soul….soon” (her words). On her mantle was displayed a beautiful menorah so I told her of my early years in the all-Jewish neighborhood outside of Washington D.C. She said we were the “token gentiles”. We came to an agreement on that day. I would mow her yard in exchange for her homemade chopped liver. Music City had never seen such a deal and probably never will again.

I’ll never forget the advice Mrs. Frank gave me one afternoon over lemonade. She said  “Bubbulah, it is just as easy to marry smart and beautiful as it is to marry dumb and plain”. I married a smart and beautiful woman and I thank God every day that my wife never met Mrs. Frank for fear that she would have followed her advice and done the same. Mrs. Frank was right. It is just as easy to marry smart and beautiful as it is to marry dumb and plain. Just as it is as easy [if not easier] to surround yourself with talented and motivated people rather than those who bring you down.

My favorite quote comes from High Point University President Dr. Nido Qubein. Standing in his office many years ago, I asked him  “What is the secret to your success?” He pointed to a beautiful credenza on the far side of the room and said “Go push the button.” I walked over and pushed a button on the front of the credenza and to my surprise the lid began to fold back and a crystal statue arose from the interior like something out of a James Bond movie. The statue was three figurines holding hands. Dr. Qubein told me that the statue was a gift from his mother and the figure in the middle represented himself, the figure on the left represented Albert Einstein and the one on the right Jesus Christ. The inscription at the bottom of the statue simply read “If you want to be great, walk hand-in-hand with greatness.”

Are the people you are surrounding yourself with pulling you forward in your career or holding you back?

Here are three ways to maintain positive relationship capital:

1. ELIMINATE NEGATIVE PEOPLE FROM YOUR SPHERE Of INFLUENCE.
The biggest and most delicious fruit comes from trees that have had the dead branches pruned away.

2. CREATE RELATIONSHIPS WITH SUCCESSFUL PEOPLE.
A rising tide lifts all boats.

3. FIND A MENTOR.
A commonality of successful people is GREAT MENTORS. Seek out a mentor who is where you aspire to be in their career; has a similar set of values; and is accessible.

Patrick Henry is a songwriter, author, and speaker who teaches clients how to create distinction in the marketplace and blow away the competition with the four keys to becoming a “ROCKSTAR IN A ROOM FULL OF KARAOKE SINGERS”. Patrick’s entertaining programs show audiences what happens when Keynotes, Comedy, and Concerts Collide. To book Patrick Henry for your next event, visit www.patrickhenryspeaker.com